Images Business of Food - June 2025

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India’s rural FMCG market, valued at $23 billion, is brimming with untapped potential. With 65% of India’s population living in rural areas, the rural FMCG sector is poised for explosive growth, driven by increasing demand and shifting consumer behavior. Yet, businesses face significant logistical and infrastructural hurdles that can impede effective distribution. Read our story on pages 24-26 to discover why companies seeking to thrive in this space must innovate their product offerings, partner with local stakeholders, and leverage digital solutions to overcome the challenges and capture market share in this evolving landscape.
Arambagh’s Foodmart, West Bengal’s largest retail chain began as a modest poultry venture in 2000 and has grown into a formidable retail network with 87 stores across 12 cities and annual revenues nearing Rs. 150 crore. In our cover story in this issue, on pages 28-37, we take a deep dive into how Arambagh’s Foodmart has rewritten the rulebook for regional retail by blending local insights with scalable innovation to meet the everyday needs of its growing customer base. It’s a case study in how legacy meets agility— and wins.