Digital Studio - October 2017

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As Digital Studio celebrates its 9th anniversary this month, we present to you a very special October issue. To celebrate this milestone, we have highlighted some inventive projects that cut to the very core of the digital domain. Implementing a critical technology solution is a big task and can often disrupt normal business functions. Timing is of the essence because companies typically seek to reap the benefits of a consolidation or upgrade project at the earliest. For the past few years, we have been hearing about digital disruption in media and broadcasting so much so that cord-cutting has emerged as the new bogeyman in the field. There is no denying that user consumption habits have changed and media companies are striving hard to keep pace with them and ensure that their audience is glued to their content across platforms. Before cable TV burst on the scene, most broadcasters aired programmes that they believed their viewers wanted to watch. Cable gave the audience more options, followed by the advent of CDs and later DVDs. The internet suddenly opened the whole world to the same audience, which was then spoilt for choice. Users crave three major things when it comes to entertainment – content, convenience and cost. They will embrace any platform that meets these needs. Today, it’s OTT; tomorrow, it could be something else. At IBC2017, this was just one of the many interesting conversations that we overhead. In case you couldn't attend the event, we bring to you a look at the action that took place at the 50th anniversary of this annual trade show. Visitors to the 15 exhibition halls witnessed many exciting new launches; Launch Pad grew year-on-year with a record number of exhibitors; the Future Reality Theatre and Content Everywhere Hub free programmes were packed with diverse and new exciting content, embracing the transformation. This and a lot more awaits you this issue.