Business Strategy e Magazine - October 2023

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Editorial October 2023
Editorial - October 2023
Media technological advances have altered the way we consume and engage with information in today's fast changing digital environment. Each new innovation—from the printing press to the OTT—has revolutionized the media landscape and the way it affects society. It's critical to understand the tremendous changes that have already taken place and the ramifications for the future as we approach a new age in media technology.
I visited and participated at the International Broadcasting Convention 2023, held at Amsterdam and was amazed with the huge landscape of media technology software and hardware developing pace.
Media technology has made incredible strides in recent years due to machine learning and artificial intelligence. By curating personalized content recommendations, algorithms make it simpler for consumers to find content that is relevant to their interests. Immersive storytelling experiences are made possible by virtual and augmented reality technologies, which is altering how we interact with media material. However, these advancements raise important ethical and societal questions. The growth of deep fakes challenges the authenticity of media, making it increasingly difficult to discern fact from fiction. The algorithms that power content recommendations can lead to filter bubbles and echo chambers, reinforcing people's existing beliefs and limiting exposure to diverse perspectives. As we look ahead, let us embrace these advancements as tools for progress, making the media an even more influential force for positive change in our world.