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SIGN Matters - March - April 2015

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SIGN Matters Description:

Éditeur: Enthralogy

Catégorie: Business

Langue: English

Fréquence: Bi-Monthly

The editorial focus for Sign Matters is to engage and interconnect visionaries, business owners and signage professionals worldwide to answer the biggest questions on their mind, presented in the form of news, features, case studies, analyses, whitepapers, tutorials and commentaries.

Dans ce numéro

Advertisers, traditionally, have dictated the marketing narrative. However, with consumers increasingly taking charge of what they want to see and hear, traditional marketing is becoming less effective by the day. Marketers who understand their consumers well agree that content is key to attracting and retaining them. Advertisements, therefore, need to be about creativity and storytelling.