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On the march Games Workshop to open new factory sites

The Guardian

|

January 15, 2025

In Nottingham, an army of tiny warriors is advancing. Space Marines, Weirdboyz, Chaos Knights – and very small paint pots – are grabbing more territory as Games Workshop confirms plans for its fourth factory and buys land for two more to meet demand for its fantasy figurines.

- Sarah Butler

On the march Games Workshop to open new factory sites

It is the latest win for the designer and maker of miniature wargames – including the hit Warhammer franchise – which joined the FTSE 100 shortly before Christmas. Its valuation has more than tripled in four years to just over £4.2bn – making it worth more than easyJet, British Land, or the B&Q owner Kingfisher.

Started 50 years ago by three school friends, Games Workshop enjoyed a boom during the pandemic and has continued to thrive as home hobbies remain popular. It has also benefited from lucrative rights deals, signing up with Amazon last month to adapt its Warhammer 40,000 brand into films and TV series and enjoying a jump in licensing income from the launch of the Warhammer 40,000: Space Marine 2 and Speed Freeks computer games.

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