Customised Beauty

Personalised products and services by luxury beauty brands you should know about 

- Davana Sobri

From its one-size-fits-all beginnings, the beauty industry has gone a long way. Typically, beauty products and services were developed to appeal to a large number of people while ignoring the different needs of individuals. However, the beauty business has seen a significant trend towards personalisation in recent years. To offer personalised beauty solutions, brands are now embracing cutting-edge technology, artificial intelligence, and data analysis.

Customisation in skincare, in particular, has become increasingly in demand. Brands are now analysing skin profiles and offering products that perfectly fit individual needs, thanks to developments in AI and data analysis. La Mer is known for its customised skincare, which includes creams and serums based on skin type and problems. This strategy not only improves product effectiveness but also improves the whole consumer experience.

Meanwhile, Shiseido offers personalised skincare analysis through its Future Solution LX line and Ultimune range; and Clinique offers personalised skincare through its Clinique iD line, which allows customers to choose a base moisturiser and add an active cartridge concentrate for specific skin concerns.

The Beauty Facial Treatment by Clé de Peau Beauté is another great example. This luxury beauty brand has embraced personalisation by providing Soin de Beauté facial treatments that take into account each customer's specific skin type, issues, and aspirations.