WHEN YOU’RE THE WORLD’S oldest watchmaker, just about everything you do and every watch you make is taken in the context of a history almost spanning 300 years. In the time we have evolved from horse-drawn carriages to electric cars, just as many watchmakers have come and fizzled out. Augustman asked Vacheron Constantin’s Heritage and Style Director Christian Selmoni some hard questions about keeping the Maison relevant, especially when limited production means that every single model is scrutinised to a greater degree, and what it means to be the only brand with two integrated bracelet luxury sports watches.
With the launch of the Historiques 222, it makes Vacheron Constantin the only brand with two integrated bracelet luxury sports watches in the market. How do you feel about that? There are differences in positioning between the Overseas and Historiques 222. The Overseas is our growing series production “sports elegance” collection, while the 222 has to be taken from the perspective of history and heritage which allows us to revisit important watches from our past and reinterpret them subtly; analogous examples would be the American 1921 and the Corne de Vache. The 222 is not going to be another sports elegance collection in Vacheron Constantin.
Esta historia es de la edición Issue 180 de August Man SG.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición Issue 180 de August Man SG.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Why Baume & Mercier Deserves Better
INSPIRED BY Pierre Soulages’s Peinture 1986, Polyptyque I Edition from the series Outrenoirs, Baume & Mercier reveals its second unique timepiece, the Hampton Polyptyque Edition — Musée Soulages 10th Anniversary, paying tribute to the artist.
The Contemporary
Giorgio Armani’s Spring/Summer 2024 collection revisits the notes of their Italian craftsmanship and rewrites them into a refreshing capsule.
Don't Go Gently
Maison Margiela and Gentle Monster’s latest collaboration introduces all new eyewear designs that are statement pieces.
Watchmaking Distilled
With the Patrimony collection, Vacheron Constantin its the quintessence of watchmaking front and centre for Watches Wonders 2024.
Just Because A Thing Sounds Good In Theory Doesn't Mean That It's Necessary
Sometimes, it’s only right that the why’ trumps the what’.
Like A Slow Boat To China
Belmond Senior Vice President Brand and Marketing Arnaud Champenois tells Augustman that quiet luxury’ is yesterday’s trend. A focus on experiences and stories to tell is heralding a new trend slow luxury.
Rings To Rings Is Beyond Three Generations
This Year, Cartier Celebrates 100 Years Of Trinity With A Party Held Across The Three Monumental Cities For The Maison.
A Man Of Interest
Singaporean Actor Ayden Sng Is A Pond With Undiscovered Depth.
Remember Me For Centuries
Loro Piana celebrates a hundred years of legacy and heritage, built upon the foundation of artisanal expertise.
How Real Are We Going To Get?
In space, everyone can hear you scream about representation.