How an old advertising jingle mirrored a political tide.
IT STARTED INNOCENTLY ENOUGH, a casual question about Wall's Paddle Pop popsicles. We were at a wedding dinner, having a nice catch-up among old friends and ex-colleagues, albeit between making entries on Snapchat and Instagram Stories like the world was coming to an end. Abruptly, a former colleague who had gone over to Esquire Singapore and is now headed to San Francisco, asked the group of us if we recalled the jingle to the beloved childhood popsicle.
“Huh,” someone considered. “Paddle Pop... Paddle Pop... duh duh duh duh duh duh,” he hummed tunelessly. “I don't remember the words,” he shrugged. “Wasn't it some Singlish phrase like 'super sedap yummy'?” I asked. “Yeah, something like that, but not quite...” another said.
Esta historia es de la edición April 2017 de August Man SG.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 2017 de August Man SG.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Watchmaking Distilled
With the Patrimony collection, Vacheron Constantin its the quintessence of watchmaking front and centre for Watches Wonders 2024.
Just Because A Thing Sounds Good In Theory Doesn't Mean That It's Necessary
Sometimes, it’s only right that the why’ trumps the what’.
Like A Slow Boat To China
Belmond Senior Vice President Brand and Marketing Arnaud Champenois tells Augustman that quiet luxury’ is yesterday’s trend. A focus on experiences and stories to tell is heralding a new trend slow luxury.
Rings To Rings Is Beyond Three Generations
This Year, Cartier Celebrates 100 Years Of Trinity With A Party Held Across The Three Monumental Cities For The Maison.
A Man Of Interest
Singaporean Actor Ayden Sng Is A Pond With Undiscovered Depth.
Remember Me For Centuries
Loro Piana celebrates a hundred years of legacy and heritage, built upon the foundation of artisanal expertise.
How Real Are We Going To Get?
In space, everyone can hear you scream about representation.
The Art Of Connecting People With Mandala Club's Ben Jones
For the past few years, Mandala Club has been the site of some of the greatest parties and social events. We look at what makes the social club so brilliantly... social.
ART ON WHEELS
RECENTLY SOLD to a mysterious Singaporean buyer, Rolls-Royce presented the stunning coachbuilt Rolls-Royce Arcadia Droptail.
THE SANCTUARY OF THE HEART
Tucked away in the quiet of Magelang, facing the majestic Candi Borobudur and the ring of volcanic mountains, lies the tranquil resort of Amanjiwo, a home for the wandering soul.
