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ZBBZ 《早报报志》 - February 2015

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ZBBZ 《早报报志》 Description:

Editor: SPH-Media-Limited

Categoría: Lifestyle

Idioma: Chinese - Simplified

Frecuencia: Monthly

ZBBZ is the latest addition to the Zaobao family of publications. ZBBZ stands for Zaobao Bao Zhi 《早报报志》, where “Bao Zhi" is a portmanteau of the Chinese words for "newspaper" and "magazine". The publication combines the intelligence of newspaper journalism with the sophistication of magazine design.

Launched in 2009, ZBBZ is a high-end bilingual (English & Chinese) luxury magazine for the affluent and high-achieving reader who appreciates intelligent journalism and the finer things in life. To advertisers, ZBBZ is an excellent publication for anyone aiming at a readership of high net worth individuals. Readers can choose to read a story in Chinese or English or both. The “news-gazine" endeavours to offer readers an engaging reading experience in whichever language he or she chooses, but one does not replicate the other in content.

ZBBZ aims to inspire readers to embrace new horizons, to make things happen, and to celebrate new ways of looking at life, through the eyes of those walking a few steps ahead.

ZBBZ is spearheaded by Managing Editor Dr Ng King Kang, who is also a senior correspondent with Lianhe Zaobao.

En este número

Hands-on Business
Bird’s nest, abalone and shark’s fin remain popular every Chinese New Year. We go behind the scenes of the delicacy trade and find out how the third-generation owners of three Singaporean businesses modernise to keep up with the times – and handle some rather difficult questions on sustainability

Journey To The West And Back
After immersing herself in New York’s art circles
for 25 years, artist Su-en Wong is
back in Singapore, drawn to the island’s
new found courage to embrace art creation

Betting On The Royal Ascot
World-class thoroughbreds, the toppest of top hats and sightings of royalty make the Royal Ascot an important society event on the British calendar and the event has inspired an architect to reproduce it in Singapore

Waltz Of The Flowers
Spring forth and dance like a fresh blossom in the season’s best floral offerings

Hard To Let Go
Giant pandas, super-hot hotpot, refined cuisine and
historical sites — Chengdu has more to offer than
meets the eye