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“I don’t care what you say,” local musician Tim De Cotta proclaims in his song Art Pure. “I’m gonna keep my art pure.”

Picking up from our last issue, we continue our contemplation on art, delving deeper into its role in moulding worldviews and zeitgeists. We look at art as an emblem of boldness, as the flag of rebels against the norm. In this, we stand with the likes of Oliver Peoples (pg.25), Baume & Mercier (pg. 66), Dior (pg. 18) and Giorgio Armani (pg. 20). In the same spirit, we also call to mind that soaring collaboration between Maison Margiela and Gentle Monster (pg. 18)

But art can also be subtle and gentle. Its power can sometimes be understated, but when revealed at the right moment, can be more dazzling than the sun. We see this in Cartier’s Trinity (pg. 26) and the slender Girard-Perragaux 38mm Copper Diamond Bezel (pg. 74).

And true art is eternal. Just ask Loro Piana, who are celebrating a century of inspiration and heritage (pg. 22). Or, read in on our conversation with Jaeger-LeCoultre CEO Catherine Rénier (pg.54) as she gives us a behind-the-scenes peek at the making of the magnificent Duomètre Heliotourbillon Perpetual.

Tim De Cotta himself is one of our August Men of Tomorrow (pg. 78 onwards) featured this month. We are revealing the first ten of thirty men, in a set that includes the likes of gentleman poet Adam Tie, Grimm & Company founder Benjamin Aryanto, CEO and Co-Founder of Prefer Bean-Free coffee Jake Berber and the deeply talented thespian Shrey Bhargava.

Even travelling can be elevated to an art form, as Skyscanner’s Cyndi Hui tells us (pg. 124). We embody this ourselves in experiences that border on the beatific such as Amanjiwo (pg. 120) and the Belmond Train (pg. 114). The spirit of adventure is also encapsulated in the Breitling Orbiter (pg. 68) and a pair of new Panerai Submersibles (pg. 60). The latter is part of an exciting slew of new timepieces revealed in this month’s Watches & Wonders (pg. 48 onwards).

Just Because A Thing Sounds Good In Theory Doesn't Mean That It's Necessary

Sometimes, it’s only right that the why’ trumps the what’.

2 mins

The Contemporary

Giorgio Armani’s Spring/Summer 2024 collection revisits the notes of their Italian craftsmanship and rewrites them into a refreshing capsule.

2 mins

Remember Me For Centuries

Loro Piana celebrates a hundred years of legacy and heritage, built upon the foundation of artisanal expertise.

1 min

Don't Go Gently

Maison Margiela and Gentle Monster’s latest collaboration introduces all new eyewear designs that are statement pieces.

1 min

Rings To Rings Is Beyond Three Generations

This Year, Cartier Celebrates 100 Years Of Trinity With A Party Held Across The Three Monumental Cities For The Maison.

2 mins

A Man Of Interest

Singaporean Actor Ayden Sng Is A Pond With Undiscovered Depth.

10 mins

Watchmaking Distilled

With the Patrimony collection, Vacheron Constantin its the quintessence of watchmaking front and centre for Watches Wonders 2024.

3 mins

ABSOLUTE WONDER

Jaeger-LeCoultre CEO Catherine Rénier takes Augustman through this year’s magnum opus — the Duomètre Heliotourbillon Perpetual.

5 mins

Why Baume & Mercier Deserves Better

INSPIRED BY Pierre Soulages’s Peinture 1986, Polyptyque I Edition from the series Outrenoirs, Baume & Mercier reveals its second unique timepiece, the Hampton Polyptyque Edition — Musée Soulages 10th Anniversary, paying tribute to the artist.

1 min

'PAWESOME'

The epic Moonswatch collaboration between Omega and Swatch finally executes a Snoopy variant with one important addition: a moonphase complication

3 mins

Imamura Has Landed

Chef Imamura Hirofumi’s culinary adventures brought him to our shores in 2022, and with his Philosophy of Five, his reputation has been steadily growing.

3 mins

Wander

Set your mind, body and soul at ease while satisfying your wanderlust..

3 mins

Like A Slow Boat To China

Belmond Senior Vice President Brand and Marketing Arnaud Champenois tells Augustman that quiet luxury’ is yesterday’s trend. A focus on experiences and stories to tell is heralding a new trend slow luxury.

5 mins

The Sanctuary Of The Heart

Tucked away in the quiet of Magelang, facing the majestic Candi Borobudur and the ring of volcanic mountains, lies the tranquil resort of Amanjiwo, a home for the wandering soul.

5 mins

ART ON WHEELS

RECENTLY SOLD to a mysterious Singaporean buyer, Rolls-Royce presented the stunning coachbuilt Rolls-Royce Arcadia Droptail.

5 mins

The Art Of Connecting People With Mandala Club's Ben Jones

For the past few years, Mandala Club has been the site of some of the greatest parties and social events. We look at what makes the social club so brilliantly... social.

3 mins

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August Man SG Magazine Description:

August Man SG Magazine is the go-to magazine for the discerning Singaporean man. With its focus on fashion, luxury, lifestyle, and culture, August Man is the ultimate guide to living the best life possible.

August Man SG is known for its high-quality photography, informative articles, and exclusive interviews with celebrities, business leaders, and socialites. The magazine covers a wide range of topics, including:

* Fashion: August Man SG showcases the latest fashion trends from the world's top designers, as well as the best places to shop for luxury goods in Singapore.
* Grooming: The magazine covers the latest grooming trends, from skincare and haircare to fragrance and shaving. August Man also reviews the best grooming products and services in Singapore.
* Watches and jewelry: August Man SG is your go-to source for all things horological and jewelry-related. The magazine also covers the latest watch and jewelry trends and product releases.
* Travel: August Man SG inspires you to travel to the best places in the world, with in-depth travel guides and reviews of hotels, restaurants, and attractions.
* Food and drink: August Man SG reviews the best restaurants and bars in Singapore, and shares recipes and tips for cooking and entertaining at home.
* Lifestyle: The magazine covers a wide range of lifestyle topics, from fitness and wellness to home décor and technology.
* Culture: August Man SG keeps you up-to-date on the latest cultural events and happenings in Singapore, from art exhibitions to concerts to theater productions.

If you are a man who wants to stay ahead of the curve and live the best life possible, then August Man SG is the magazine for you. With its informative articles, stylish photography, and exclusive interviews, August Man is the ultimate guide to living a life of luxury and sophistication.