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A gentleman who immerses himself in art develops a heightened sensitivity to beauty, proportion and harmony, which extends beyond the confines of galleries and concert halls into all aspects of his life, right down to the accoutrements and garments with which he chooses to adorn himself and this, our first fashion issue for the year, has those in spades.

Louis Vuitton heralds a “new formal” for its Prêt-à-Porter Homme FW24 (p. 26), and our indomitable Kelly Lewi has digested and parsed everything this season in her insightful Trend Report (p. 34). Heritage Italian brand Loro Piana has embraced the culture of the Rising Sun to great aplomb (p. 40) and our SS24 Fashion Spread (p. 46) ties all these elements together in a grand tapestry of aesthetic masculinity. Topping off fashion, we interview Singapore’s very own fashion icon, Desmond Tan (p. 70) — he’s equal parts actor and fashionista, but it appears he might have missed his calling as a connector of the people.

Accessories abound, serving as a conduit for cultural exchange and dialogue, transcending boundaries of language and geography: This season, timepieces and jewellery express facets of their collaborative partners like in the case of Hublot with Depeche Mode (p. 82) or Tissot with Damian Lillard (p. 86), or even as a reflection of its time as with the Piaget Polo 79 (p. 84).

We spoke to Art SG’s Magnus Renfrew (p. 102) and UBS’s Art Advisor Carola Wiese (p. 104) during its second edition, witnessing Singapore’s primacy on the SEA art scene as we begin to supplant Hong Kong.

Actor, Fashion Icon, Future Politician?

The enigmatic Desmond Tan on how he juggles his love for fashion, content creation and acting while entertaining fantasies for a remake of a beloved '80s SBC drama The Unbeatables, and maybe running for Parliament some day.

10+ mins

All I Ever Wanted, All I Ever Needed

Hublot pays tribute to Depeche Mode's Memento Mori with a new Spirit of Big Bang.

3 mins

Passion Rising

Christie's Head of Watches Alexandre Bigler on the burgeoning demand from younger collectors and the stratospheric growth of auction values when it comes to vintage timepieces.

8 mins

For All Mankind

IN A WORLD where environmental degradation, social injustice and political turmoil seem to dominate headlines, the urgent call for men and women of good conscience and ability to steward our planet and its inhabitants has never been more pronounced.

3 mins

THE RENAISSANCE MAN

Magnus Renfrew tells Augustman that, \"All art was once contemporary. Artists try to make sense of the world and their place within it,\" and he has been helping Singaporeans make sense of their cultural and aesthetic sensitivities with an annual shot in the arm by way of Art SG.

3 mins

CAN'T SPELL HEART WITHOUT ART

On the occasion of the second edition of Art SG, we speak to UBS Art Advisor Carola Wiese on her views of art and how the UBS advisory functions in their capacity as curators of a family's potential legacy.

3 mins

THE ART AND THE CRAFT

Metal as canvas - witness heritage artistry through the eyes of Vacheron Constantin.

10 mins

THE MATRIARCHS OF WHISKY

This International Women's Day, we celebrate the women who determine the flavour profiles of our favourite whiskies.

7 mins

Bottega Di Carna's Chef De Champion

Augustman speaks to Chef lan Tan fresh from his impressive triumph at the World Young Chef Young Waiter competition in Monaco.

5 mins

Swiss Exceptionalism

Tourism is rebounding vigorously after the pandemic, and we are reminded once again that nobody does tourism and especially Hotels quite like the Swiss.

5 mins

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August Man SG Magazine Description:

August Man SG Magazine is the go-to magazine for the discerning Singaporean man. With its focus on fashion, luxury, lifestyle, and culture, August Man is the ultimate guide to living the best life possible.

August Man SG is known for its high-quality photography, informative articles, and exclusive interviews with celebrities, business leaders, and socialites. The magazine covers a wide range of topics, including:

* Fashion: August Man SG showcases the latest fashion trends from the world's top designers, as well as the best places to shop for luxury goods in Singapore.
* Grooming: The magazine covers the latest grooming trends, from skincare and haircare to fragrance and shaving. August Man also reviews the best grooming products and services in Singapore.
* Watches and jewelry: August Man SG is your go-to source for all things horological and jewelry-related. The magazine also covers the latest watch and jewelry trends and product releases.
* Travel: August Man SG inspires you to travel to the best places in the world, with in-depth travel guides and reviews of hotels, restaurants, and attractions.
* Food and drink: August Man SG reviews the best restaurants and bars in Singapore, and shares recipes and tips for cooking and entertaining at home.
* Lifestyle: The magazine covers a wide range of lifestyle topics, from fitness and wellness to home décor and technology.
* Culture: August Man SG keeps you up-to-date on the latest cultural events and happenings in Singapore, from art exhibitions to concerts to theater productions.

If you are a man who wants to stay ahead of the curve and live the best life possible, then August Man SG is the magazine for you. With its informative articles, stylish photography, and exclusive interviews, August Man is the ultimate guide to living a life of luxury and sophistication.