MEGHAN UNDER INVESTIGATION SHE FOOLED EVERYONE!

The duchess hasn't been up front about her business dealings...

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For months, people have wondered what happened to Duchess Meghan’s American Riviera Orchard label and the elusive jam she’s been promoting – but not actually selling – since April last year. There’s even been an investigation into the missing preserve!

Just days ago, The Mail On Sunday found that apart from the 50 strawberry jam jars Meghan gifted to celebrity pals like Kris Jenner, production of the jam seemed non-existent and local farmers had “no knowledge” of the product.

Meghan, 43, finally addressed the curiosity over the brand riddle last week, confirming that ARO had been cancelled and replaced by a new brand – As Ever. The duchess also revealed the revamped brand is in partnership with Netflix, who are days away from launching her delayed lifestyle show, With Love, Meghan.

“As Ever essentially means as it’s always been,” she said in an Instagram video of the name, which she’s been using to sign off her posts. “Of course there will be fruit preserves... jam is my jam.”

The duchess added the range was “an extension of what has always been my love language” – “food, gardening, entertaining, thoughtful living” – and would also pay homage to her blog The Tig, which she had to shut down when she met husband Prince Harry and entered royal life.

IN A REAL JAM...

Meghan chalked up the name change to American Riviera Orchard “limiting” her to local production, but others say the brand was cursed from day one.

“Meghan can puff over her reasons for changing the name, but word is she had no choice,” a source tells