Inside JOURNEYLABEL'S Personalised World of Luxury Travel

Yasmin Ikrami and Sufail Husain, co-founders of JourneyLabel, have reimagined luxury travel as a deeply personal journey that goes beyond opulence and five-star comfort. Their approach is defined by authenticity, curated experiences, and meaningful connections. With a sharp eye for detail, a passion for immersive travel, and an unwavering focus on exclusivity, the duo shares their path with TTJ toward building a distinctive name in the high-end travel segment.

- Prativa Vaidya Bhalla

JourneyLabel has quietly carved a niche in the high-end travel space, defined not just by luxury but by deep thoughtfulness and emotional resonance. The founders' journey began at the age of 16 as friends, a bond that blossomed into marriage and later evolved into a thriving travel venture built on trust, a shared vision, and a deep passion for meaningful exploration.

From curating trips for corporate leaders to celebrities, their focus remains the same: delivering rare, personalised moments beyond the checklist. Their tagline, 'You Are Special,' is a belief that starts with valuing their team and extends to every traveller they serve.

Passionate travellers themselves, their eyes light up as they share their story from humble beginnings to designing bespoke travel itineraries for corporate bigwigs and celebrities. They clearly love what they do, and their repeat guests share their penchant for deeply personal travel. Today, JourneyLabel elevates travel with thoughtful, emotion-led touches, be it a birthday in Bali or an anniversary in the Alps. As guests return, the relationship deepens. "We know their habits, preferences, even their room choices," Yasmin shares with a smile.

HIGH-NET-WORTH CLIENTELE

"True luxury is not just five-star accommodation. It is defined by how a place makes you feel in that particular moment. It is about forming a deeper connection with the destination and being fully present, enjoying each moment to its fullest, all while surrounded by comfort, privacy, and exclusivity," says Yasmin. At JourneyLabel, luxury is a seamless blend of immersion with easy access to the most unique, often hidden experiences a destination has to offer, curated with meticulous attention to detail.