India's Rising Significance in Melia's Global Expansion Strategy

Melia Hotels International proactively enlarges its property portfolio with the introduction of new establishments, aligning with its strategic growth blueprint. Mahmoud Abdelnaby, the Director of Business Development for Melia Hotels International in the Asia Pacific (APAC), Middle East, and Africa (MEA) region, offers perspective.

- Prativa V Bhalla

Originating as a family business almost 60 years ago in a small Mediterranean island has now grown into a global presence in 40+ countries across 4 continents. With 347 hotels worldwide, Melia continues to thrive.

Mahmood emphasised Melia’s unwavering commitment to preserving Spanish service traditions across all their brands. “Our commitment is evident in every Melia hotel, with guests experiencing the Spanish touch and a warm atmosphere and this presence of our unique Spanish service defines Melia Hotels' approach” stated Mahmoud.

India holds a crucial position in their global strategy, and Melia continuously strives to understand its market dynamics and trends with thoughtfully executed Roadshows to achieve these goals. Their first post-pandemic sales mission was in November 2022 and during their recent 2023 Multi-City Tour, Mahmoud clearly defined their objectives. “Firstly, we aim to express sincere gratitude to our partners for their invaluable support. Secondly, we were committed to actively promoting our hotels and providing thorough updates to our travel partners regarding property developments. This encompasses the introduction of new hotel offerings and a focus on gaining market insights into property performance.”