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Dubai's Ascent: From Big to Best in Economy and Tourism

Travel Trade Journal

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TTJ March 2025

Dubai's efforts to position itself as the world's leading commercial and investment hub, as well as a top tourism destination, stand out.

- Gurjit Singh Ahuja

Dubai's Ascent: From Big to Best in Economy and Tourism

The Emirate is leaving no stone unturned in its pursuit of global prominence, aiming to solidify its status as a significant economic powerhouse and a premier travel hotspot. Its singular goal is to enhance economic and tourism competitiveness, securing a position among the top three global cities over the next decade. The Dubai Economic Agenda (D33) aims to double the Emirate's GDP by 2033.

Dubai's Department of Economy and Tourism (DET) is spearheading efforts to enhance the Emirate's service-based economy by attracting top talent, fostering a world-class business environment, and accelerating productivity. Dubai aims to become the world's top city for living and working by showcasing its diverse attractions, distinctive lifestyle, and exceptional quality of life.

DBE Advantage: Clear Focus on MICE

DET serves as the principal authority overseeing the planning, development, and marketing of Dubai’s business and tourism sectors. A key division of DET, Dubai Business Events (DBE), operates as the official convention bureau, with a primary mission to position Dubai as a premier business event destination. It supports international meetings, incentives, congresses, and exhibitions, ensuring seamless event planning and management.

As a member of the BestCities Global Alliance, DBE ensures top-tier service, offering expert support in bidding, convention management, and logistical planning. DBE has offices in Dubai, London, Copenhagen, Moscow, New York, Beijing, Shanghai, Seoul, Singapore, Kuala Lumpur, Jakarta, and Mumbai.

In 2024, Dubai secured a record-breaking 437 bids to host flagship international conferences, congresses, meetings, and incentive travel programs in the coming years. DBE collaborates with hotels, venues, professional congress organisers (PCOs), destination management companies (DMCs), and service providers to showcase Dubai’s extensive offerings.

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