India Among Focus Markets for Preferred Hotels & Resorts

Preferred Hotels & Resorts offers not only a platform to the 650 luxury hotels in 85 countries that are its members, but it also helps them move towards critical areas such as sustainability. Lindsey Ueberroth, CEO, Preferred Hotels & Resorts, who was in India recently tells India Outbound that the Beyond Green label of Preferred Hotels & Resorts has extremely stringent membership criteria which are regularly monitored and enforced. She adds that India is one of the most important outbound travel markets for members of Preferred Hotels & Resorts.

- Varsha Singh

Q How many hotels are part of the Preferred Hotels and what are the criteria for the membership? 

We currently have about 650 hotels in 85 countries. The Preferred Hotels and Resorts brand has four collections and each of those collections has very distinct criteria. For a hotel to become a member, we look at it as destination and location within the destination and then the physical brand and service-related standards. Our team around the globe is responsible for vetting those properties once they join.

We also do third party inspections. We have a third party company that goes out and does unannounced inspections in addition to having an online reputation management tool that is benchmarking across that criteria and all the online review sites, making sure that they are aligning with the brand standards on an ongoing basis.

How has your membership grown over the past few years and which regions are best represented?