WEAR YOUR STORY

It’s not about what’s expected, it’s about what feels personal

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What you wear when you say “I do” isn't just about the drapes or the silhouettes anymore. It's about the story. We asked some of India’s most celebrated couturiers how bridalwear is being redefined and here's what they have to say.

Your Outfit, Your Rules

Brides today are crafting looks that honour heritage without letting go of their individuality. “They are far more adventurous and open to experimentation. The desire to create a signature look that reflects their personal aesthetic and individuality is wonderfully prevalent,” say Abu Jani & Sandeep Khosla.

“It's no longer about adhering to convention; it's about emotional choices,” adds Manish Malhotra. The mindset has shifted, as Falguni Shane Peacock put it, “from 'What should I wear?’ to ‘What represents me best?’”