The true wireless stereo (TWS) product category is currently one of the hottest trends in consumer technology. It’s also one of the most important product segments in growth and revenue and that happened faster than anyone involved expected, even though the product itself and its use cases are still evolving.
True wireless currently applies to both standard consumer TWS earbuds and hearing aids, with the two very distinct markets benefiting from common technologies that support independent wireless links to each ear-device. That breakaway from wires is fundamentally what proved critical for consumer adoption and it’s been a technical challenge that in large part explains why some products have done much better than others. But let’s not jump ahead.
In our own reports and contributed articles, audioXpress has illustrated that very intense and fast evolution, revealing how from solving technical challenges to a relatively simple use case, the audio industry has been transitioning to a completely new class of audio and voice applications and technologies.
Hovering above both the consumer-oriented TWS earbuds and medical hearing aids is now a completely new class of truly wireless devices with embedded intelligence, which we can easily predict could quickly expand to a complete ecosystem of wearables.
We are currently witnessing the quick evolution of crossover products that provide hearing assistance and are sold over the counter, while in the less-regulated consumer technology space we are seeing the rise of hearables and augmented hearing.
Diese Geschichte stammt aus der April 2023-Ausgabe von audioXpress.
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Diese Geschichte stammt aus der April 2023-Ausgabe von audioXpress.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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