TWITTER-TURNED-X CEO LINDA YACCARINO FOCUSES ON WINNING BACK BIG BRANDS ON ELON MUSK'S PLATFORM

The new CEO of the company formerly known as Twitter says she’s spent much of the past eight weeks trying to get big brands back and advertising on the social media platform that’s been in upheaval since it was bought last year by Elon Musk.

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X Corp. CEO Linda Yaccarino said Thursday on CNBC that she has been focused on talking with brands like Coca Cola, Visa and State Farm, along with their chief marketing officers and chief executives.

A number of companies had pulled back on ad spending — the platform’s chief source of revenue — over concerns that Musk’s thinning of content restrictions was enabling hateful and toxic speech to flourish.