SALESFORCE COMMITS $15 BILLION INVESTMENT IN SAN FRANCISCO TO REVIVE TECH CAPITAL

Salesforce has announced plans to invest $15 billion in San Francisco over the next five years, reaffirming its commitment to the city it calls home and signaling a major bet on the future of California's struggling tech hub.

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The move marks one of the largest corporate reinvestments in the Bay Area since the pandemic, a period that saw waves of tech departures and downtown vacancies.

A LONG-TERM VOTE OF CONFIDENCE

The investment will span real estate, workforce expansion, Al infrastructure, and community initiatives, according to company executives. Salesforce — San Francisco's largest private employer and the namesake tenant of its tallest skyscraper, Salesforce Tower — says the plan is intended to “reinvigorate innovation, opportunity, and community impact” in the city over the next half decade.

Chair and CEO Marc Benioff said the decision reflects confidence in both the city’s potential and Salesforce’s evolving identity as a global leader in enterprise Al.“San Francisco is where our company was born and where the future of Al-driven business will be shaped,’ Benioff said. “This is about creating the next chapter — for Salesforce and for San Francisco.”

The company did not disclose specific project timelines but said investments will begin immediately, focusing on office modernization, sustainability upgrades, and next-generation Al data systems.

REBUILDING SAN FRANCISCO'S TECH CENTER

The announcement comes as San Francisco continues to wrestle with economic challenges stemming from remote work, population shifts, and a sharp decline in downtown activity.