PERPLEXITY IN TALKS TO INTEGRATE AI ASSISTANT INTO SAMSUNG AND MOTOROLA PHONES

Perplexity AI, a San Francisco-based startup challenging giants like Google and OpenAI, is pushing to integrate its virtual assistant into Samsung and Motorola smartphones, aiming to secure prime placement in the $400 billion smartphone market, industry sources familiar with the matter confirmed.

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The company has already finalized an agreement with Motorola, owned by Lenovo, to feature its assistant on upcoming devices, while discussions with Samsung, the global market leader, are in early stages. For smartphone users, app developers, and tech analysts, this move signals Perplexity’s ambition to disrupt the AI assistant landscape dominated by Google’s Gemini and Apple’s Siri.

The Motorola deal, set to be unveiled at a New York event showcasing the 2025 Razr foldable phones, includes preloading Perplexity as an alternative to Gemini, with a tailored interface optimized for the Razr’s design. Samsung’s talks explore options like pre-installing Perplexity’s app or promoting it via the Galaxy Store, though its deep Google partnership complicates a full shift. Perplexity’s real-time search and conversational answers, backed by a $18 billion valuation target, offer a fresh alternative, appealing to users seeking smarter, less intrusive AI.

This push comes amid economic pressures, with rising chip costs impacting device makers, yet Perplexity’s lean model and investor support, including Samsung’s NEXT arm, fuel its growth. As Apple’s privacyfocused AI and Meta’s data-driven models compete, Perplexity’s smartphone integration could reshape user interactions, challenging established assistants in a market where Samsung holds a 20% global share and Motorola gains traction with foldables.

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