Hands On - AS NEVER BEFORE: EXPERIENCING VISION PRO DEMOS IN APPLE STORE

The imminent launch of Apple's Vision Pro headset marks a pivotal moment in the company's history and, for the first time, requires a comprehensive presentation and hands-on experience for the average consumer to truly appreciate its capabilities.

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As we approach the launch day, the anticipation surrounding in-store demos is palpable.

A NEW IN-STORE EXPERIENCE

Traditionally, Apple Stores have been the epitome of sleek design and straightforward customer experiences. However, the Vision Pro headset is set to change this dynamic drastically. According to Bloomberg’s Mark Gurman, those interested in a demo will undergo a multi-step process, including face scans, custom assembly of the Vision Pro, a detailed walkthrough of the interface and controls, and device calibration, all before a comprehensive 25-minute demonstration. The new experience will form part of the onboarding process for the Vision Pro, which costs $3,499 in the United States and will be a strictly limited edition. According to a report, Apple is planning to sell between 60,000 and 80,000 units at launch with consumers likely to be waiting weeks if not months for more stock to be added to Apple’s inventory. Given that each new customer will need to book an hour-long appointment with an Apple Store team member, the chances are that the device won’t become an overnight sensation.

The Vision Pro is uniquely designed to fit perfectly on its wearer, offering various sizing options for the light seal, foam cushion, and band. Apple is avoiding a one-size-fits-all approach for in-store demos.