AMAZON INTRODUCES AI AGENT TO HELP SELLERS WITH TEDIOUS TASKS

Amazon is rolling out a new AI-powered agent designed to assist its millions of marketplace sellers by automating time-consuming tasks such as responding to customer questions, managing product listings, and handling inventory-related inquiries.

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The move represents one of Amazon's most ambitious applications of generative AI in its e-commerce ecosystem, aimed at streamlining operations for third-party sellers who now account for more than 60% of sales on the platform.

A NEW TOOL FOR SELLERS

The Al agent, currently in phased rollout, can draft product descriptions, automatically answer routine customer messages, generate recommendations for pricing adjustments, and suggest keywords for improving visibility in Amazon search results. It can also analyze performance data, flagging listings that may benefit from updates or identifying stock shortages before they become problems.

Amazon said the tool was trained on a mixture of retail data, product information, and conversational Al models, with safeguards to prevent inaccurate or misleading outputs. The system is integrated directly into Seller Central, meaning merchants don't have to switch tools or platforms to access the new features.

SOLVING TEDIOUS WORK

The company argues that many sellers spend far too much time on administrative and repetitive work—tasks that don't directly drive sales but are necessary to keep storefronts running. “Our goal is to free up time so sellers can focus on what matters most: growing their businesses and serving customers,” an Amazon spokesperson said.