Let Your Clients' Minds Run Wild with AI

In the span of a few days back in July, I saw a number of experiential and AI-based launches that were unique in their own rights. But looked at collectively, they rose a unique opportunity that I haven't quite seen in the CI space.

- By Rob Stott

First, let's recap the news: Cogent360, a digital media firm specializing in the CI channel, launched a virtual showroom platform for custom integrators. If you're familiar with the Matterport technology and platform, it feels very similar to that but is specifically built for the CI channel and has far more intuitive and unique functions that walk the user through the home automation category. Really freaking cool.

Not long after, I was the recipients of a press release from a company outside the scope of the CI space—it happens . . . frequently—but whose experiential platform is one that offers a unique point of education.

ServeScape is a landscape architect/design outfit that operates in the Southeast, throughout Georgia. Their new tool—InstaScape—is an AI-based platform hosted right on their website that allows users to upload a photo of their backyard, select a preferred style, and receive design inspiration in a matter of seconds, complete with regionally appropriate plants and layout suggestions.

Some of the examples that the company shares show absolutely fascinating transformations.

From there, the company has themselves an extremely warm lead that they can follow up on and a starting point for the potential project.