BKT enters consumer tyre market

Balkrishna Industries Limited (BKT), announced its entry into India's consumer tyre market with the launch of its On-Highway portfolio.

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Marking a strategic expansion beyond its OHT leadership, BKT introduced purpose-built products for Two-Wheelers (scooters and motorcycles) and Medium & Heavy Commercial Vehicles (M&HCV), underscoring its long-term commitment to India's fast-growing consumer and replacement tyre segments. The company simultaneously launched its national brand campaign, 'Elevate Your Drive', featuring brand ambassador Ranveer Singh, marking the start of its consumer brand journey and signalling a new chapter for the homegrown global tyre manufacturer.

A new brand chapter: BKT Tyres & BKT Carbon

Under its unified corporate identity, 'BKT - Growing Together', the company unveiled a new brand architecture with two distinct identities - BKT Tyres, representing its complete tyre portfolio across Off-Highway and On-Highway categories, and BKT Carbon, representing its carbon black and industrial materials business. This dual-pillar structure enhances brand clarity while showcasing BKT's evolution as an integrated mobility enterprise.

This announcement was made in the presence of Arvind Poddar, Chairman and Managing Director, BKT; Rajiv Poddar, Joint Managing Director, BKT; Satish Sharma, Senior President and Director - Business Development and Strategy, BKT; Lucia Salmaso, Managing Director, BKT Europe and Mahesh Koppad, Chief Marketing Officer - India, BKT Tyres.

Arvind Poddar, Chairman & Managing Director, BKT, said, "Our entry into the on-highway segment is a natural extension of BKT's purpose to support India's evolving mobility needs with products engineered for real-world conditions. We are building on decades of manufacturing discipline to offer tyres that deliver safety, reliability, and value. Guided by BKT - Growing Together, we aim to be a dependable partner for consumers, distributors and dealers."