YAMAHA MIO GRAVIS 2025

A BOLD RIDE TOWARD SMARTER, SAFER STREETS

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In a market where motorcycle culture is often caught between speed and style, Yamaha Motor Philippines is steering the conversation in a new direction—with the Mio Gravis 2025 campaign urging Filipino riders to make smarter, safer choices on the road.

Launched through a bold, unconventional event, the campaign reframes riding not just as a form of mobility or self-expression, but as a personal responsibility. With the Mio Gravis as its flagship, Yamaha aims to inspire a new generation of riders to ride with purpose, not recklessness.

Ridecast: A Journey of Reflection

The campaign kicked off with Ridecast by Yamaha—a mobile podcast-turned-road trip featuring hosts Mikee Reyes and Kiko Matos aboard their Mio Gravis units. While cruising toward SM Megamall, the duo delved into real-life road scenarios: motorcycle mishaps, etiquette fails, and the everyday dilemmas of navigating Philippine traffic.