Bertolli and Carapelli Launch Initiatives to Transform Sustainability of the Olive Oil Category Worldwide

Deoleo, the global leader in olive oil, today resolidified its commitment to raising industry standards with a major step forward in the company’s sustainability strategy

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Years in the making, the company is launching new SKUs of the Bertolli and Carapelli brands that offer sustainability assurances to consumers nationwide.

Arriving to U.S. grocers this summer, the new SKUs will include sustainably sourced versions of Bertolli and Carapelli extra virgin olive oils — “Bertolli Sustainably Sourced” and “Carapelli Original Sustainable” respectively. Deoleo will also introduce a new QR code technology in partnership with IBM that provides consumers additional layers of process traceability in the journey of “Carapelli 100% ITALIAN” from tree to table. Other SKUs currently have a similar QR code that focuses on educating consumers on the company’s sustainability initiatives.

These initiatives protect the authenticity and quality of Deoleo’s products, bringing to life a small part of the company’s much larger sustainability approach and dovetailing other recently launched milestones such as the launch of Bertolli Organic Extra Virgin Olive Oil in 100 percent recycled plastic bottles in the U.S. last year.