AB INBEV India's smart barley program empowers 2,000+ farmers and procures 14,000+ tons of barley in 2025

AB InBev India, the leading beer and beverage company, marked the 5th Annual Barley Growers Day, reaffirming its commitment to fostering a resilient and prosperous farming community through its pioneering SmartBarley Program.

- 

With over 2,000 farmers engaged, the initiative has significantly enhanced barley cultivation across Haryana, Rajasthan and Uttar Pradesh—regions that collectively contribute more than 50% of India’s barley production. The event underscored AB InBev’s unwavering commitment to building thriving communities and resilient agricultural supply chains by empowering farmers with skills, connectivity, and financial stability.

The event showcased a comprehensive displays of crop management trials and innovative agricultural technologies, and success stories from more than 350 progressive farmers. Since its inaugural edition in Sirsa in 2016, which focused on upskilling and digital connectivity for 1,000 farmers, the program has evolved into a comprehensive agricultural transformation initiative.

A cornerstone of AB InBev’s global Smart Agriculture initiative, the SmartBarley program has been instrumental in driving sustainable practices and improving livelihoods in key barley-growing regions since 2009. The initiative has achieved remarkable success, delivering consistent yield improvements of 5-15% and maintaining an unprecedented 99% compliance rate with industry quality standards, demonstrating the power of combining traditional farming wisdom with modern agricultural innovation.