The AI Soul
AppleMagazine|December 29, 2023
THE GREATEST CHALLENGE APPLE HAS EVER FACED
The AI Soul

Apple might not always be first to the party, but there's no denying the company goes above and beyond with hardware and software to deliver cutting-edge consumer experiences. But Apple's slow and steady approach needs to change. With Siri lagging behind rivals and AI changing everything, WWDC 2023 will determine the future success of the company.

SIRI IS LAGGING BEHIND

Apple's digital assistant Siri was once the market leader in voice-based AI assistants, but in recent years, it has fallen behind the competition, particularly Amazon's Alexa and Google Assistant. However, with the rise of large language models that drive groundbreaking AI tools like ChatGPT, Apple is struggling to keep up with AI innovation. In a new behind-the-scenes report in The Information, Apple's efforts to catch up with competitors are explored, as well as its approach to AI and what the future may hold for Siri. The report focuses on the efforts of John Giannandrea, Apple's AI chief since 2018, to bring order to the company's fragmented AI group and make Apple more competitive with companies like Google. However, the report suggests that Apple is ill-prepared to compete in the fast-moving field of Al. Apple's approach to AI has been different from that of its competitors, focusing almost exclusively on practical applications in features for the iPhone, such as improving palm detection on the iPad, providing more photo editing tricks, and enhancing suggestions in Apple's content-oriented apps. Apple has been comparatively conservative, seeking to use AI and machine learning to improve the user experience rather than truly reinvent how much of anything is done or disrupt existing industries.

Diese Geschichte stammt aus der December 29, 2023-Ausgabe von AppleMagazine.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der December 29, 2023-Ausgabe von AppleMagazine.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS APPLEMAGAZINEAlle anzeigen
CLIMATE SOLUTION: MASSACHUSETTS TOWN EXPERIMENTS WITH COMMUNITY HEATING AND COOLING
AppleMagazine

CLIMATE SOLUTION: MASSACHUSETTS TOWN EXPERIMENTS WITH COMMUNITY HEATING AND COOLING

Jennifer and Eric Mauchan live in a Cape Codstyle house in Framingham, Massachusetts that they’ve been cooling with five air conditioners.

time-read
4 Minuten  |
June 07, 2024
ONLINE MARKETPLACE EBAY TO DROP AMERICAN EXPRESS, CITING FEES, AND SAYS CUSTOMERS HAVE OTHER OPTIONS
AppleMagazine

ONLINE MARKETPLACE EBAY TO DROP AMERICAN EXPRESS, CITING FEES, AND SAYS CUSTOMERS HAVE OTHER OPTIONS

Online marketplace behemoth eBay said it plans to no longer accept American Express, citing what the company says are “unacceptably high fees” and that customers have other payment options to shop online.

time-read
2 Minuten  |
June 07, 2024
TECH NEWS SITE GIZMODO SOLD FOR THIRD TIME IN 8 YEARS AS EUROPEAN PUBLISHER KELEOPS LOOKS TO EXPAND
AppleMagazine

TECH NEWS SITE GIZMODO SOLD FOR THIRD TIME IN 8 YEARS AS EUROPEAN PUBLISHER KELEOPS LOOKS TO EXPAND

Longtime technology news and review site Gizmodo has been sold for the third time in the past eight years, this time to a European publisher looking to expand its coverage of the digital scene.

time-read
1 min  |
June 07, 2024
SOFTWARE GIANT SAP AGREES TO BUY WALKME FOR $1.5 BILLION CASH
AppleMagazine

SOFTWARE GIANT SAP AGREES TO BUY WALKME FOR $1.5 BILLION CASH

German software giant SAP has agreed to buy WalkMe in an all-cash deal valued at about $1.5 billion.

time-read
1 min  |
June 07, 2024
CHINA LANDS A SPACECRAFT ON THE MOON'S FAR SIDE TO COLLECT ROCKS FOR STUDY
AppleMagazine

CHINA LANDS A SPACECRAFT ON THE MOON'S FAR SIDE TO COLLECT ROCKS FOR STUDY

A Chinese spacecraft landed on the far side of the moon Sunday (02) to collect soil and rock samples that could provide insights into differences between the less-explored region and the better known near side.

time-read
2 Minuten  |
June 07, 2024
BOEING LAUNCHES NASA ASTRONAUTS FOR THE FIRST TIME AFTER YEARS OF DELAYS
AppleMagazine

BOEING LAUNCHES NASA ASTRONAUTS FOR THE FIRST TIME AFTER YEARS OF DELAYS

Boeing launched astronauts for the first time Wednesday, belatedly joining SpaceX as a second taxi service for NASA.

time-read
2 Minuten  |
June 07, 2024
NEW ORLEANS PLANS TO SPIFF UP AS HOST OF NEXT YEAR'S SUPER BOWL
AppleMagazine

NEW ORLEANS PLANS TO SPIFF UP AS HOST OF NEXT YEAR'S SUPER BOWL

New Orleans hosts its 11th Super Bowl next year and the preparations involve showcasing the city’s heralded architecture, music, food and celebratory culture while addressing its myriad challenges, including crime, pockets of homelessness and an antiquated drainage system.

time-read
2 Minuten  |
June 07, 2024
GOOGLE MAKES FIXES TO AI-GENERATED SEARCH SUMMARIES AFTER OUTLANDISH ANSWERS WENT VIRAL
AppleMagazine

GOOGLE MAKES FIXES TO AI-GENERATED SEARCH SUMMARIES AFTER OUTLANDISH ANSWERS WENT VIRAL

Google said it has made “more than a dozen technical improvements” to its artificial intelligence systems after its retooled search engine was found spitting out erroneous information.

time-read
3 Minuten  |
June 07, 2024
IN THEIR OWN WORDS: WHAT YOUNG PEOPLE WISH THEY'D KNOWN ABOUT SOCIAL MEDI
AppleMagazine

IN THEIR OWN WORDS: WHAT YOUNG PEOPLE WISH THEY'D KNOWN ABOUT SOCIAL MEDI

It’s dangerous. It’s addictive. Get off your phone.

time-read
4 Minuten  |
June 07, 2024
LIFE AS A TEEN WITHOUT SOCIAL MEDIA ISN'T EASY.THESE FAMILIES ARE NAVIGATING ADOLESCENCE OFFLINE
AppleMagazine

LIFE AS A TEEN WITHOUT SOCIAL MEDIA ISN'T EASY.THESE FAMILIES ARE NAVIGATING ADOLESCENCE OFFLINE

Kate Bulkeley’s pledge to stay off social media in high school worked at first. She watched the benefits pile up: She was getting excellent grades. She read lots of books.

time-read
9 Minuten  |
June 07, 2024