Proxima NEW BLUETOOTH & WI-FI TECH TO RESHAPE THE WIRELESS INDUSTRY

Apple has consistently pushed the envelope in terms of innovation, working to reduce its reliance on third-party suppliers while continuing to develop robust, energy-efficient devices.

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Up next could be a custom Bluetooth and Wi-Fi chip, codenamed "Proxima."

INTRODUCING PROXIMA

Apple’s upcoming new chip promises to reshape the wireless technology landscape, with implications beyond the products it directly powers. With the debut of Proxima, Apple is setting a course to gradually eliminate its reliance on Broadcom, a longtime partner, and potentially set a new standard in the wireless industry. Bringing Wi-Fi and Bluetooth into a single integrated chip underscores Apple’s strategy to create more efficient, powerful, and compact products. By designing custom chips, Apple hopes to improve energy efficiency and reduce its dependence on external suppliers, opening the door to greater control over its product roadmap.

Apple’s pursuit of its own wireless chip technology is not a new development. The company has long had its eyes set on reducing reliance on key players like Broadcom and Qualcomm, both of which have supplied components for Apple devices for years. However, the launch of Proxima, an integrated Bluetooth and Wi-Fi chip, marks a significant milestone in Apple’s strategy of building its own hardware.

Proxima will initially appear in Apple products beginning in 2025, starting with the iPhone 17, Apple TV, and HomePod mini. The chip is expected to be incorporated into the iPad and Mac product lines by 2026. Apple aims to create an integrated wireless setup, combining Bluetooth, Wi-Fi, and potentially even 5G technology into one efficient, energy-saving component.