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NO ONE IS DRIVING THIS TAXI. WHAT POSSIBLY COULD GO WRONG?

AppleMagazine

|

April 28, 2023

I won’t forget the first time I took a ride in a car without anyone sitting in the driver’s seat.

NO ONE IS DRIVING THIS TAXI. WHAT POSSIBLY COULD GO WRONG?

It happened one night last September when a Chevy Bolt named Peaches picked me up outside a San Francisco bar. Our ensuing half-hour ride together produced, at first, a titillating display of technology’s promise. Then an unexpected twist made me worry that the encounter had turned into a mistake I would regret.

Peaches and I were getting along great for most of our time together as the car deftly navigated through hilly San Francisco streets similar to those that Steve McQueen careened through during a famous chase scene in the 1968 film “Bullitt.” Unlike McQueen, Peaches never exceeded 30 miles per hour (48 kilometers per hour) because of restrictions imposed by state regulators on a ride-hailing service operated by Cruise, a General Motors subsidiary, since it won approval to transport fare-paying passengers last June.

It was all going so smoothly that I was starting to buy into the vision of Cruise and Waymo, a self-driving car pioneer spun off from a Google project that is also trying launch a ride-hailing service in San Francisco.

The theory fueling the ambition is that driverless cars will be safer than vehicles operated by frequently distracted, occasionally intoxicated humans — and, in the case of robotaxis, be less expensive to ride in than automobiles that require a human behind the wheel.

The concept does sound good. And the technology to pull it off is advancing steadily, just like other artificial intelligence applications such as chatbots that can write college-level essays and produce impressive pieces of art within seconds. 

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APPLE FITNESS+ EXPANDS TO 28 ADDITIONAL COUNTRIES

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New Leaders

THE PATH THAT COULD DEFINE APPLE'S NEXT CHAPTER

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APPLE PATCHES TWO ZERO-DAY IOS FLAWS USED IN TARGETED ATTACKS

Apple has released security updates addressing two previously unknown vulnerabilities that the company said were actively exploited in what it described as sophisticated attacks.

time to read

3 mins

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INTERNAL IOS SOFTWARE LEAK SURFACES DETAILS ON UPCOMING APPLE FEATURES

An internal Apple software leak has revealed a broad snapshot of features and system changes under development for future versions of iOS, offering an unusually detailed look at how the company is evolving its mobile platform behind closed doors.

time to read

4 mins

December 19, 2025

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AIRPODS MAX 2 RUMORS POINT TO CHIP UPGRADE AND NEW AUDIO FEATURES

Apple's AirPods Max turned five years old this week, and a new roundup of rumors has outlined what a second-generation model could add if Apple refreshes its over-ear headphones on a longer cycle than the standard AirPods lineup.

time to read

4 mins

December 19, 2025

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AI USAGE AT WORK HAS DOUBLED AS ADOPTION EXPANDS ACROSS PROFESSIONS

Artificial intelligence use in the workplace has risen sharply in recent years, with surveys showing that a much larger share of workers now report using Al tools in their daily roles compared with just a few years ago.

time to read

4 mins

December 19, 2025

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PLURIBUS LEADS APPLE TV VIEWERSHIP FOR A SECOND STRAIGHT WEEK

Apple TV's weekly audience rankings once again place Pluribus at the top of the platform's most-watched chart, according to viewership data tracked across Apple's original programming lineup.

time to read

3 mins

December 19, 2025

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FORD F-150 LIGHTNING STRUGGLES HIGHLIGHT THE CHALLENGES OF ELECTRIC PICKUPS

Ford's experience with the F-150 Lightning has become a case study in how difficult it is to translate electric vehicle momentum into the pickup truck segment.

time to read

3 mins

December 19, 2025

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