Mac mini - SMALL IN SIZE, POWERFUL, AND ENGINEERED FOR APPLE INTELLIGENCE

The new Mac mini with the M4 and M4 Pro chips offers unparalleled computing power in a sleek, tiny frame of just five by five inches.

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It’s a boon for small businesses, creatives, and students alike. It’s Apple’s first carbon-neutral Mac and can easily handle the demands of the most intensive workflows and power the very best of Apple Intelligence.

A MINIATURE MARVEL

The new Mac mini’s drastic size reduction showcases Apple’s engineering prowess. This iteration is smaller than previous models and boasts remarkable energy efficiency, thanks to the all-new M4 and M4 Pro chips. Compared to the M1 model, the M4 offers up to 1.8x faster CPU performance and 2.2x faster GPU performance. The M4 Pro, on the other hand, delivers double the performance of the M4, scaling up capabilities for heavy-duty applications and demanding workflows. Imagine a desktop that fits in the palm of your hand but supports complex video editing, rapid AI processing, and immersive gaming.

The Mac mini now merges these possibilities into a compact device. It’s a dream come true for anyone needing top-tier functionality without the bulk. Apple’s clever thermal architecture enables impressive performance without the risk of overheating, managing airflow with a foot vent at the device’s base. Apple has outdone itself with the launch video for the new Mac mini, showcasing the device in an entirely new light. The video leans into the “humanization” of this tiny powerhouse, blending creative storytelling with state-of-the-art technology. The design is so appealing that you could envision it as a style statement; the “cube” aesthetic lends itself to the level of mainstream desirability once seen with Beats headphones and Apple might just be counting on that.