iPhone 17e

THE MUCH-ANTICIPATED ENTRY-LEVEL MODEL THAT COMPLETES THE LINEUP

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In an industry obsessed with ever-higher price tags and incremental upgrades, Apple has once again flipped the script.

The iPhone 17e is a powerful, feature-packed new member of the iPhone 17 family that starts at just $599 while delivering double the storage, flagship-level performance, and nearly every modern Apple essential.

WORLD-CLASS ENTRY-LEVEL

With 256GB as the new baseline (four times the 64GB of the iPhone 12 at the same historical starting price), the iPhone 17e is a masterclass in value engineering that makes the full iPhone 17 experience available to millions more people. It's a deliberate, confident move that expands the company’s 2.5 billion active-device ecosystem, accelerates Services growth, and gives Android mid-rangers serious competition while keeping users locked into Apple's legendary longevity and resale value. The iPhone 17e arrives in three elegant colors with a premium matte finish: timeless black, crisp white, and a brand-new soft pink that feels fresh and approachable. The aerospace-grade aluminum frame is strong yet lightweight, and the device carries the same IP68 rating for splash, water, and dust resistance as the rest of the lineup.

The real durability story is the front cover. Ceramic Shield 2, now standard across the entire iPhone 17 family, is tougher than any smartphone glass on the market. Apple says it delivers 3x better scratch resistance than the previous generation, thanks to an advanced Apple-designed coating that also dramatically reduces glare. Paired with the 6.1-inch Super Retina XDR OLED display (up to 1200 nits peak HDR brightness), the iPhone 17e looks and feels premium in every lighting condition, whether you're streaming Dolby Vision content on a sunny patio or gaming late into the night.