IPHONE 17 OUTSELLS XIAOMI 17 IN CHINA AS APPLE GAINS GROUND

Apple's newly launched iPhone 17 has overtaken Xiaomi's 17 series in sales across China, according to early market data, signaling a shift in consumer preference at a time when domestic brands have dominated the market.

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The momentum suggests Apple is regaining ground in the world's largest smartphone arena after years of intense competition from Chinese manufacturers.

APPLE’S RESURGENCE IN CHINA

For much of 2023 and 2024, Apple struggled to maintain market share in China as companies like Xiaomi, Oppo, and Huawei attracted customers with competitively priced devices and cutting-edge hardware. But the iPhone 17 appears to have reignited consumer enthusiasm, with retail checks from firms such as Counterpoint Research and IDC showing Apple leading sales charts in the first two weeks of launch.

Analysts point to several factors driving demand. The iPhone 17’s refined design with Liquid Glass, improved battery efficiency, and expanded AI features in iOS 26 have appealed to tech-savvy buyers. Apple's decision to introduce new color options, including cosmic orange, has also generated buzz on Chinese social media platforms like Weibo.

CHALLENGING XIAOMI ON HOME TURF