GYMS THAT SURVIVED PANDEMIC STEADILY GET BACK IN SHAPE

One day, a once-regular customer at Fuel Training Studio in Newburyport, Massachusetts, stopped in to take a "shred" class.

- 

She hadn't stepped foot in the gym since before the pandemic.

The customer told owners Julie Bokat and Jeanne Carter that she had been working out at home alone in her basement but had slowly become less motivated and sometimes exercised in pajamas without breaking a sweat.

"I was getting bored of what I was doing, so here I am," Bokat quoted her as saying. She's heard similar comments from customers who've returned after more than two years of working out in a basement or a converted home office.

During the "dark days" of the pandemic in 2020 and 2021, Bokat and Carter moved equipment outdoors to hold classes in parking lots and a greenhouse they built for the winter. They also held classes online, but attendance still plummeted by 70%. They weren't certain the business would survive.

They weren't alone. Gyms and fitness studios were among the hardest hit businesses during the pandemic, hammered by lockdowns and then limits on the number of people they could allow in for classes and workouts. Unlike bars, restaurants and live venues, there was no industry-specific federal aid given to health clubs. Twenty-five percent of U.S. health clubs and studios have closed permanently since the pandemic began, according to the National Health & Fitness Alliance, an industry group.

For gyms that made it through the worst, signs of stability are afoot. Foot traffic in fitness studios rose about 32% for the first two weeks of January 2023, compared with 2022, according to the most recent data from Placer.ai, which tracks retail foot traffic.