CHATGPT SEARCH INTRODUCES AI-POWERED SHOPPING FEATURES

OpenAI has launched an update to ChatGPT Search, introducing AI-powered shopping features that enable users to find and purchase products through conversational queries, as announced this week.

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The enhancement allows users to search for items across categories like fashion, beauty, home goods, and electronics using natural language, delivering tailored recommendations with visual details and direct purchase links. For online shoppers, retailers, and technology observers, this development offers a new approach to e-commerce, leveraging ChatGPT’s capabilities to provide a streamlined, user-focused experience.

The update, available to all ChatGPT users—Pro, Plus, Free, and logged-out—globally, processes queries like “find a summer dress under $50” to present curated product lists with images, pricing, and reviews. Unlike traditional search engines that rely on keyword matches and ads, ChatGPT Search prioritizes relevance, operating without sponsored listings. This ad-free model, combined with interactive tools for refining searches, aims to address common frustrations in online shopping, enhancing efficiency and trust.

OpenAI's infrastructure supports the update's rapid processing, handling millions of daily searches to deliver results in seconds. The company’s focus on conversational search reflects a broader shift toward AI-driven retail, challenging established platforms while meeting consumer demands for personalized, transparent shopping experiences.

NATURAL LANGUAGE SEARCH FOR PRODUCTS