APPLE POSTS STRONG Q2 2025 EARNINGS DRIVEN BY IPHONE SALES

Apple reported a robust second quarter for fiscal 2025, ending March 29, 2025, with revenue of $95.4 billion, a 5% increase year-over-year, and earnings per share of $1.65, up 8%, surpassing Wall Street expectations.

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The Cupertino-based company highlighted strong iPhone demand, with sales reaching $46.84 billion, a 2% rise from $46 billion the previous year, exceeding analyst estimates of $45.94 billion.

For consumers, investors, and the tech industry, the results reflect Apple’s resilience despite tariff challenges, with CEO Tim Cook noting a shift to sourcing most U.S.-sold iPhones from India to mitigate costs.

The quarter saw double-digit growth in services revenue, climbing 12% to $26.65 billion, though slightly below projections of $26.71 billion. Mac sales increased 7% to $7.95 billion, and iPad sales rose 15% to $6.4 billion.

However, Greater China revenue fell 2.3% to $16 billion, impacted by a nearly 10% drop in iPhone shipments, as reported by International Data Corp.

Apple authorized a $100 billion share buyback and raised its dividend by 4% to 26 cents per share, returning $29 billion to shareholders, though shares dipped 3% in premarket trading due to a projected $900 million tariff-related cost increase for Q3.

REVENUE AND EARNINGS PERFORMANCE

Apple's Q2 revenue of $95.4 billion, up 5.1% from $90.75 billion a year ago, beat consensus estimates of $94.2 billion, per Bloomberg.