GOING BEYOND SERVICE

The PMGA Guangzhou Golf Trip is one of the many unique ways by which Performance Motors Limited engages its customers.

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For many car dealerships, the sales ends when the car leaves the shop. Not a Performance Motors Ltd (PML). As the longerserving of two BMW authorized dealers in Singapore, PML continues its customer engagement long after a sale is made.

"Our customer engagement philosophy can be summed up in three words - People. Magic. Loyalty. It simply means 'People delivering Magic, builds Loyalty'," says Mr Lawrence Tan, Managing Director of PML. "At PML, we don't just sell cars; we see ourselves as in the People business. Both our employees and customers are integral parts of this business. This instills the passion in our employees to always do their utmost to care for our customers and their BMWs, and strengthen our relationship with them.

"Beyond the showroom, we build meaningful connections with our customers by curating experiences that align with their lifestyle passions, such as golf, driving, and food. This commitment has helped us build a loyal community of BMW enthusiasts who continue to come to PML as their trusted dealer of choice."

One of the key ways by which PML connects with their clients is through golf. Taking a step beyond the ad hoc golf game at a local golf club, PML established Performance Motors Golf Association (PMGA) in 2011.

"We wanted to focus our efforts in cultivating a vibrant community of golf enthusiasts among our BMW owners in Singapore and strengthening our relationship with them through this shared passion,” Mr Tan continues.