CYBER TIMES

The Bell & Ross CYBER launches watchmaking into the future.

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If we peak into the future of horology, it may be in black and ceramic. At where the Bell & Ross CYBER is concerned. Built in matt black ceramic, the square watch reeks of technology and what the future holds.

Bell & Ross has dipped its toes in every aspect of watchmaking in its three decades, running alongside the brand's involvement in aeronautics. The BR 03 CYBER Ceramic continues this pursuit of excellence and technology with a modernistic slant. Bell & Ross decided to combine the BR 03 design with the Cyber collection's graphic and futuristic codes. For this, Bell & Ross' co-founder and Creative Director, Bruno Belamich, worked on redefining reality with faceted 3D designs. "Their workings question our relationship to speed, sound and light," emphasises Belamich.