BRAND MATCH

TaylorMade sees synergies from collaborating with brands in other markets.

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Designers and mainstream sports companies have long been fine bedfellows collaborating on special models that stand apart from mass-produced items. Now, golf is becoming a platform for this synergy to play out.

TAYLORMADE GARMIN APPROACH S70

TaylorMade Golf and Garmin, two companies built on technological innovation, have created a special edition Garmin Approach S70 smartwatch that blends the former's stylings with the latter's smartwatch prowess.

The TaylorMade-branded Garmin Approach S70 watch features the TaylorMade "Metal-T" logo on the button crown enclosed by a TaylorMade exclusive blue ring around the bezel with TaylorMade and Garmin markings on the keepers. The unique blue colourway draws inspiration from the colour that is enriched in TaylorMade's history, but springboarded into the modern era on Garmin's Approach S70 smartwatch.

"This collaboration with Garmin is centred around two brands that are focused on making golfers better by blending both of our roots in innovation into a special edition of this game-changing product. The cohesion of TaylorMade's iconic logo with the Garmin Approach S70 was a no-brainer for us to collaborate with the brand that is at the forefront of bringing the best technology and features to the wrists of golfers everywhere," says John Gonsalves, TaylorMade Vice President Direct to Consumer.