TED TALK

Love it or loathe it, seen it or saved it, we need to talk about Ted Lasso. The award-winning show kicks off a third and likely final - season having captivated TV audiences in both the UK and US, even if you could fill two internets with what Ted doesn't know about football...

- Si Hawkins, Stuart Higgins

There’s an episode near the end of Ted Lasso’s second season – no big spoilers; it’s an odd standalone one – where Coach Beard, Ted’s assistant at fictional club AFC Richmond, goes on a mighty post-defeat bender, gatecrashes a private club, gets chased by a jealous lover, fights one of his players’ parents and throws shapes to electro-house banger Hello by Martin Solveig (featuring Dragonette) while hallucinating about Thierry Henry. Top fun, although you can’t imagine that happening to Ray Lewington or Pat Rice.

Lasso is not an entirely faithful portrayal of life in the upper echelons of English football, then – but it’s working, gosh-darn it. This unlikely sitcom about a US college football coach (played by Jason Sudeikis) managing an English soccer team has just begun its eagerly-awaited third season and it already boasts a Manchester City-sized trophy cabinet. The first series broke records for Emmy Award nominations, and the lure of Lasso has only grown. There’s shortbread cookie-flavored Lasso ice cream (a moreish treat he bakes for his boss in one episode), a moustachioed Ted Build-a-Bear, and even a whole AFC Richmond club shop.

Actually, City pop up regularly in the show – they loan Richmond a player, though he’s a git – and plenty of real football figures make cameo appearances. For season three, producers signed a six-figure deal with the Premier League, to use footage, kits, logos... maybe the trophy. Ted Lasso gets real? Well, previous seasons have rubbed football connoisseurs up the wrong way, which isn’t something Friends ever had to cope with.