NEWBURY VELO

The pink-clad club are bringing the joy of cycling to the masses

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To borrow from one enduring marketing campaign, if Carlsberg did cycling clubs, they might well be looking to a certain Berkshire market town for some pointers. Newbury Velo's entry for this year's Cycling Weekly Club of the Year award was so comprehensive, so saturated with innovative, inclusive and wide-ranging membership offerings, it was clear right away that they were going to be hard to beat.

Newbury is located about 20 miles west of Reading. The town's Velo club is a relatively new fixture on the roads, having formed in 2020, but already has nearly 400 members – who are difficult to miss in their bright pink and dark blue jerseys. Newbury Velo offers something for all members, with a time trial series and a summer cyclo-cross series too, plus open time trials and a round of the local Wessex Cyclo-Cross League in winter. And that's not all; the club also organises the Newbury Triathlon, numerous three-day touring trips throughout the year, plus a children's tour, and trips to Majorca and the Newport Velodrome.

Fun above all