On this, the leaders of tennis can agree: There is more money out there to be made. And they see eyeto-eye on this, too: The sport's current structure could stand to change. The how's and why's and when's of it all? Well, that's open to discussion — and there is plenty of that happening now behind closed doors, conversations and negotiations about the future of tennis among the folks who run the Grand Slam tournaments and other events, the women's WTA and men's ATP professional tours, the players, their agents and others with a hand in the sport, including Saudi Arabia's Private Investment Fund (known as the PIF, it is the entity behind LIV Golf ).
There are two main proposals, both aimed at increasing revenue, seeking support at the moment: One, driven by the four Slams, would get rid of the current WTA-ATP structure and create a new Premier Tour (that's the working title) for roughly 100 women and 100 men and a lower-level Contenders Tour (another working title) with 75 to 100 tournaments open to roughly 200 women and 200 men, with all events hosting both genders with equal prize money; the other, driven by the ATP, would form a venture with the WTA to sell media rights and sponsorships but keep two separate tours for playing purposes, while bringing in an infusion of cash from the PIF in part by placing a Masters 1000 event in Saudi Arabia.
Diese Geschichte stammt aus der March 23, 2024-Ausgabe von Cricket Today.
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Diese Geschichte stammt aus der March 23, 2024-Ausgabe von Cricket Today.
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