18 WAYS TO STAY MOTIVATED THIS WINTER

Blue Monday might have been a PR stunt dreamed up to flog holidays, but late January is still a grind. So here's Chris Marshall-Bell with 18 ideas to keep you rolling

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Winter riding need not be a chore. The weather conditions may not be ideal for long hours in the saddle, but there's always a reason to get outside - or into the pain cave and get pedalling. We've compiled 18 varied, affordable ideas to inspire you to keep riding while the wet, grimy roads remain less than enticing - easily enough to carry you through to spring!

1. MEET A FARAWAY FRIEND

Most of us have a friend or relative who lives just a bit too far away to meet up with as often as we'd like. Use visiting them as an excuse for a longer ride. Plan a circular route, with their house roughly the midpoint, and let them provide the coffee and cake instead of the cafe. It's quality time on and off the bike, and the return journey will pass much quicker after the enjoyment of seeing your old chum.

2. ADD A SPICY INCENTIVE 

What better way to persuade friends to come out for a postwork ride than by making it a curry night? Book a table at an Indian restaurant or cook up a big batch at home in advance. Make sure your lights are charged and powerful enough, and then head into the local lanes or hills for two hours, before coming back for an evening of curry and beers. Best of all, it needn't be too expensive - £20 for a curry, a few beers, laughs with friends and quality training. What could be better?

3. RIDE A RACE ROUTE