Sony Upbeat! Number One Player in 2024?

Smart Photography interviews Mukesh Srivastava, Business Head-Digital Imaging at Sony India on the occasion of the launch of the Sony A9 III camera.

- Ellora Dasgupta

The Sony A9 III is the latest high-end camera from Sony. Amongst all the Sony camera models, where does the A9 III fit in?

The launch of Alpha 9III marks the beginning of a new era in professional photography with it being a game changer with just the central upgrade of global shutter image sensor, which makes it the fastest camera in the entire Alpha range. The camera is designed to allow its customers to take advantage of the unmatched shooting speed. Featuring the world’s first full-frame Global Shutter, this camera has shutter speed of 1/80000 second, 120fps with RAW, blackout-free images and flash sync at any possible speed. Its latest feature called Pre-Capture, allows the customer to go back up to 1 second and record the moment before pressing the shutter. It has 4-axis LCD touchscreen, a new mappable C5 button, an improved shutter key and a lock function for the drive mode dial. Design-wise, the camera is built for a more responsive experience for professionals and content creators.

What are the unique features of the Sony A9 III?

The Alpha 9 III boasts of revolutionary features, spearheaded by the world’s first global shutter image sensor, offering exceptional still image performance. Its 24.6MP stacked CMOS sensor with built-in memory, coupled with the BIONZ XR engine, enables blackout-free continuous shooting at up to 120 fps with AF/AE tracking. High-density focal plane phase-detection AF and Real-time Recognition AF ensure precise subject tracking. With 8.0 stops of 5-axis in-body image stabilization, distortion-free shots are guaranteed, even at a maximum shutter speed of 1/80000 second.