Funny cook's social media journey

Snack Hacker George Egg on what it's like collaborating with his son

- George Egg

Comedian and cook George Egg turned his kitchen into a stage with the launch of his hugely popular Snack Hacker social media videos, after his live cookery demonstration and comedy tour was postponed during the Covid pandemic.

Teaming up with his son Jem Ward, Egg's pivot to social media proved to be a brilliant move - earning him over 100,000 Instagram followers, a hit podcast called Stuffed! and a cookbook deal.

"I noticed that there was an awful lot of cooking videos on social media which were shot from the top down where you could only see the food. There wasn't a lot of videos which were very personality-led," shares Egg. "I had this urge to perform in front of the camera, because I was supposed to be doing this tour which ended up being postponed and then cancelled because of the pandemic.