Farmers have starring role in AHDB television campaign

FIVE years on from its launch, the Let's Eat Balanced campaign initiated by the Agriculture and Horticulture Development Board (AHDB) continues to help people understand the nutritional benefits of British beef, lamb and dairy, while championing the farmers behind the food.

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The campaign returned to television screens on January 1 and will run until the end of the month, shining a light on lean British beef, lamb and dairy as natural sources of essential nutrients, such as protein and vitamin B12, with vitamin B12 helping to reduce fatigue.

Alongside taste and nutrition, Let's Eat Balanced puts British farmers at its heart, highlighting their care for nature and their animals.

Since launching in 2021, the campaign has delivered significant results. Evidence from the campaign shows that more people feel positive about the health benefits of British red meat and dairy.

It also shows that more people agree that British red meat and dairy are produced sustainably. Over the past five years, Let's Eat Balanced has featured 34 farmers sharing personal stories about the care they put into producing British beef, lamb and dairy.

This month's campaign features: