Roots looks to grow its activewear offerings

Roots Corp. may have built its brand on all things comfy and cosy, but its CEO says activewear is now “really becoming a core part” of the brand.

- TARA DESCHAMPS

The category, which at Roots spans leggings, tracksuits, sports bras and bike shorts, has seen such sustained double-digit growth that Meghan Roach plans to make it a key part of the business’ future.

“It’s an area you will see us continue to expand upon,” she told analysts on a Friday call.