Promoting fairness for farm workers

New program helps grocers and consumers reward growers for treating migrants well

- NICHOLAS KEUNG

Just as the Canadian government is boosting the power of migrant farm workers, a new project aims to help reward employers who treat their workers right.

A team of university researchers is launching a tool kit to create an alternative to improve the living and working conditions of migrant farm workers in Canada.

The proposed fair farmwork certification is designed to complement authorities' enforcement of employment standards, a stick that's imperfect at best. The certification is meant to be the carrot, rewarding operators who treat their employees well and helping them attract and retain workers in an industry with chronic labour shortages.

Although such voluntary programs by non-governmental organizations already exist in other jurisdictions, they need buy-in from grocery retailers and even consumers. Advocates and experts say this initiative can help address issues of food security, food processing quality standards and labour exploitation.

"What we eat matters. There are so many other human beings involved who do not have the same rights as we do, and they deserve to have better conditions," said University of Windsor Prof. Tanya Basok. Basok led the project with Anna Triandafyllidou, Canada Excellence Research Chair in Migration and Integration at Toronto Metropolitan University.

"A lot of businesses nowadays have social responsibility statements and that's how they buy their customer loyalty." The launch comes just as Ottawa is about to give these workers the freedom to change employers within the agricultural sector.

Researchers examined current social certification projects for food production and explored how best to introduce such a program in Canada. This month, the Fair Farmwork Toolkit will be released as a step-by-step guide.