Jeep Really Messed Up. It Is Trying To Fix Its Mistakes.

On a weeknight in mid-August, thousands of Jeep fans flocked to a waterfront park in Brooklyn, N.Y., where an ambitious turnaround campaign was underway.

- By Ryan Felton

Rapper LL Cool J performed, and Jeep, facing an unsettling sales slump, unveiled the return of its Cherokee sport-utility vehicle that it branded "America's Original Influencer."